EXPIRED : BY TIMES OF INDIA
Brief : ‘Expired’ is a hypothetical event by Times of India as one of the nations leading newspaper. The event consists of mainly speaker sessions then it also has book fair and food stalls. The project is a branding of the event along with others. This is a 360 degree campaign which includes posters, hoardings, standees and other collaterals.
Storyline : In an effort to disseminate information and knowledge about the current recession in the country, the Times of India, widely regarded as the nation's preeminent newspaper, has initiated the “expired" campaign. This campaign is centred around promoting inclusivity within the economy, which will have both direct and indirect ramifications on the livelihoods of young people, including those currently employed and recent graduates searching for employment. Ultimately, the objective is to increase public awareness about the recession and equip individuals with the necessary tools to navigate the challenges it presents.
Keywords : Awareness, Impactful, Catchy, Edgy, Bold
Problem Statement : There is a lack of knowledge about economic recession which has its direct and indirect effects on the livelihood of the youth including the people who are working and fresh graduates looking for work. The aim is to raise public knowledge with regard to Times of India's initiative.
Color Palette:
-Colour Proportion : Emphasizing Black, white and red is a shift in direction for our brand. But it’s the interaction between our colours that makes us unmistakable and visually interesting.
-Play with ‘EX’ as an element.
Collaterals :
Wayfinding :
Sub-Branding :
