IN-VISIBLE : THE AWARENESS CAMPAIGN
Brief :
To create awareness and impact the target audience through the means of a campaign which would have multiple print and digital collaterals.
Problem Statement :
Students are unaware and ignorant of peer pressure.
People must be aware about the same through stories
and posters to deal with it.
Target Audience :
Primary- Teens and Young Adults
Secondary- Working class and Parents
Target Profile :
Age Group- 18 to 24 year olds
Literacy Level- Undergraduate and Graduates
Habits- study, settings goals, and taking practice tests
Economic Status- Rich, middle class and poor
Source of Income- Parents, internships and jobs
YES :
NO:
The comic strip :
Here, the comic strip represents the chameleon, going to his first day of college and coming across pressure from the peers and what unfolds with the decisions he makes.
Group Members : Sejal Agrawal, Jinal Patwa, Rishika Jain, Rohit Warrier, Sudipti Das, Vridhi Kaushal