BREAST CANCER INFOGRAPHICS

Breast Cancer is fairly common in the younger age group (25 to 49 years), accounting for almost 37.7% of all cases, which is a pretty high number. Breast Cancer peaks in the age group of 50 to 69 (which accounts for almost 46.5% of all cases) and then starts reducing in the age group of 70 years and above. It may not actually be reducing, but it has something to do with life expectancy.
In women, the maximum chances of developing any cancer are in the 50 to 69 years age group, which has the highest number of cancer overall. In younger and middle age group, ovarian cancer is third most common, while in the age group of 70 and above, it reduces. Combining the age group of 25 to 49 and 50 to 69, breast cancer seems to be more common in the latter half of 25 to 49 and earlier half of 50 to 69 - which means, the 40 to 60 years age group. So we must target this age group for education and breast awareness as well as for education on regular screening mammography.
Overall task was fun and included detailed thinking of various elements of the topic. Starting from research to deciding color palette to making layouts the assignment was really engaging and helps in the improvement of the skills with analytical research and conversion of statistical data to visual elements.

In India, we are now witnessing more and more numbers of patients being diagnosed with breast cancer to be in the younger age groups (in their thirties and forties). This is only a rough representation of the data, for your understanding, the data used for this representation are rough estimates:
Presently, 4% are in 20 to 30 yrs age group, 16% are in 30 to 40, 28% are in 40 to 50 age group. So, almost 48% patients are below 50. An increasing numbers of patients are in the 25 to 40 years of age, and this definitely is a very disturbing trend.
One particular reason for higher numbers of younger patients is our population pyramid, which is broad at the base and middle and narrow at top, which means that we have a huge population in the younger age group and much lesser in older age group.

Color Palette
Then in 1992, Alexandra Penney, editor-in-chief of Self magazine, wanted to put the magazine’s second annual Breast Cancer Awareness Month by creating a ribbon and enlisting the cosmetics giants to distribute them in New York City stores. And thus, the birth of the pink ribbon so of the following color palette.

