CHIP N' TALE
Concept Note
Chip n’ Tale is an Indian snack brand by Nilay Trading Group which is coming with three exotic flavours in the market. For those who enjoy trying new things while being health concerned, there are special flavours from around the globe centred on various world stories inside the chips.
Tone of Voice
The brand is international, unique, exotic, outgoing and premium. The idea includes young vibes with the experimental and fun attributes into the product.
Story Line
Chip & Tale is a youthful, unique, international, and sociable company specially for those who loves to experiment that provides distinctive flavours from across the world in a healthy way. A brand that is adored by everyone, especially young people (for those who loves to experiment) , and is the life of the party, from
the youngest to the oldest family member.
Brand Archetype
Objective : The goal is to create a brand of snacks (chips) with diverse flavours from all over the world that can always leave people feeling healthy, exotic, fun, and young.
Target Audience : The target demographic ranges in age from 5 to 60. As a nutritious snack, it primarily targets adolescents and young adults but is accessible to everyone, even those with diabetes, hypertension, or hyperlipidemia.
USP
The USP is, it is a blend of international and Indian flavour in a budget. The stories from all the world in the form of affordable, fun and healthy chips (Even for diabetes and hypertension patients).
