AMDAVAD NA GARBA 2023' LOGO DESIGN
To design a Logo for Adani Shantigram's 2023 Garba Event known as 'Amdavad Na Garba'
Brief :
To design the 360 degree branding for the 2023’s garba event.
Challenge :
To work as a graphic designer and closely collaborate with all other teams.
My Role :
Research, Ideation, Designing, On Site-Visits
Process
Color Palette
The circular logo was selected to evoke the traditional Garba dance performed in circles.
It features elements from Ahmedabad's landmarks, showcasing Pachedi artistry and the city's cultural richness.
Justification
Application in terms of Social Media Collateral (Banner)
Ideation Board
AMDAVAD
Invite Design
ID CARD
Event Collateral Design
ID CARD
WAYFINDING
ENTRY BAND
HOARDINGS
Entry Panel Design
Understanding the process :
Workshop Details : The design language for the event is divided into two distinct parts.
1.Digitization of the traditional art.
2.Incorporating iconic elements and landmarks of Ahmedabad.
Workshop : In this endeavor, we were fortunate to have the invaluable expertise of 'Vishal Chitara,' a dedicated contributor to our project.
Experience : The traditional workshop turned out to be an enjoyable experience as I delved deep into the intricate and multifaceted process.
Link for the process : https://youtu.be/3zu- puikeUgo?si=SIo92wrEcoP5je5N
*The project is made during the internship tenure with Adosphere Brandings Pvt. Ltd.